Bread is a professional and innovative communications company with a talented, hands-on team, focused on delivering great results. Louise and the team combine big agency ideas and creativity with a small agency style that leads to . . .
You are here: What we do
What we do
Public Relations
Bread adopts a proactive campaign approach to media relations.
We use your key messages to craft a story that will excite and inspire journalists over a sustained period of time. We tell this story as often as possible to carefully, skilfully, build your reputation. We support this activity with strategic marketing materials reiterating themes from the overarching campaign. We know this approach works.
Rest assured that Bread regularly, routinely, delivers global media coverage in up to sixteen countries . Your international ambitions pose no geographical hurdle.
Employee Engagement
Each employee has the potential to be an ambassador for your business.
Bread specialises in campaigns to help your business attract and retain talent in the fiercest competitive environment. Ambitious recruitment and retention targets can only be met if you develop a reputation for being the very best place to work. Bread can partner with your Human Resources team to deliver an engaging corporate culture and generate spikes in recruitment to compliment your business strategy. These employee campaigns include rigorous market research, vodcasts and speeches, imaginative corporate events and publications that influence (not just look good in reception).
Crisis Communications
A valued reputation takes months and years to develop, but seconds to destroy.
Managing and communicating the impact of a crisis on your business requires careful preparation, quick thinking and accessible expertise from an experienced team.
We provide intensive media training courses to ensure your team develops the skills and confidence necessary to handle the toughest journalists in the toughest circumstances. At Bread, we have confidently handled multiple crises on behalf of our clients including challenging union disputes, employee kidnap, political unrest and fatal accidents. These unique frontline experiences inform our bespoke courses and emergency response in a powerful way.
Investor Relations
We have experience of working in publically listed companies and are acutely aware of your investors’ sensitivities.
Two of our team hold a Certificate in Investor Relations to ensure Bread continues to offer our customers bold, creative public relations that respects a global company’s investor relations challenges.
In-house Support
If you need more dedicated support, Bread can supply self-motivated people with broad communications skills to deliver great results during a period of change, corporate growth or to cover annual or maternity leave.
This ensures you have the in-house support you need, with the back-up of an award-winning team, but without the hassle of recruitment or ongoing salary and overhead commitments.
We remain balanced all-rounders. We relish the day to day variety of a busy corporate communications office. We enjoy the unique creative demands of delivering communications in a multinational business driven by technologists, engineers and financiers in multiple international locations. Our talented communications professional can work from your office, and are happy to be managed within your organisation or by their designated Bread supervisor, for as long as you need them. We have delivered in-house support for periods of three weeks, stretching to over twelve months.
Corporate Social Responsibility
Bread has designed engaging corporate social responsibility and employability programmes that have resulted in children cooking for royalty, starting their own businesses, pursuing careers in technology and science, engaging with The Arts and securing university scholarships – all to demonstrate our client’s commitment to the communities where they work.
Social Media
Social media plays an important role in an integrated campaign.
We can provide support at every stage of your campaign from deciding which social media platforms suit you best, to providing tuition on social media management systems, drafting company policies to protect your brand and suggesting engaging material to get you noticed. Follow us on @breadpr to learn more about this brave new world or call Bread’s social media coach Leona Minellas.