“Bread is a professional and innovative communications company with a talented, hands-on team, focused on delivering great results. Louise and the team combine big agency ideas and creativity with a small agency style that leads to a more personal service for clients.”
Andrew McCallum
Director of Communications and External Affairs, Dana Petroleum
Dana Petroleum is a £4 billion international oil and gas company with operations in Europe, Middle East and Africa.
Institute of Directors (IoD)
Scotland Director of the Year Awards 2013
Nominated Emerging Director category
Bread’s MD Louise Nicolson
Yes, First Minister
One of Bread’s account managers joined Dana Petroleum in-house for three months while the international oil and gas company recruited a permanent communications team.
Bread led the organisation and delivery of an event to celebrate the opening of Dana’s new global headquarters and choreographed a visit from Scotland’s First Minister.
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Chartered Institute Public Relations (CIPR) Awards
Outstanding consultancy of the year 2012
Awards Finalist
“Bread’s experienced team work hard to deliver engaging, creative public relations for us in UK, Norway, Australia and Singapore. I enjoy their enthusiastic, professional counsel. They are full of ideas about how to hold our stakeholder’s attention with wave after wave of coverage. Bread has undoubtedly sustained and supported our global reputation, impressing customers, shareholders and employees.”
Bill Bayliss
Group Chief Executive, Viking SeaTech
Viking SeaTech supplies services to the energy industry in Europe, North Africa, the Middle East, North America and the Asia Pacific region.
Riding the Rapids
Bread developed an ambitious research project called ‘Riding the Rapids’.
This was the first global analysis of oil business leaders’ opinions in the new economic climate and the results were promoted at four events in Aberdeen, Calgary, Houston and Abu Dhabi.
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Institute of Directors (IoD)
Scotland Director of the Year Awards 2013
Nominated Female Director category
Bread’s MD Louise Nicolson
"When we launched PSN, the hard figures for media exposure convinced sceptics that good PR can be a true differentiator in a tough market. We have been blown-away by the goodwill generated as a direct result of Louise’s PR efforts. Feedback from employees is terrific and any doubts our customers had about our new company dissolved. Louise has helped us to build a great reputation in a short period. Her imagination, flair and professionalism are exceptional.”
Bob Keiller
CEO, Wood Group PSN
Wood Group PSN is a division of Wood Group and is the largest provider of brownfield services to the oil and gas industry.
Restructuring reputations
Bread was commissioned by global drilling and engineering contractor KCA Deutag to raise their profile and reassure investors after a refinancing and restructuring process.
After a period of significant change, Bread worked closely with the global leadership team to engage employees and internally accentuate the ‘KCA Deutag Way’.
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CIPR PRide
Outstanding Young Communicator of the Year 2012
Finalist
Bread’s senior account manager Leona Minellas.
“The media training provided by Bread’s crisis counsel team is informative and rigorous. It really works. When faced with an emergency situation, Louise’s team moves seamlessly into action, anticipating the company’s requirements, providing sound strategic counsel, real time interview support and an impressive running review of online media activity. Louise is the consummate professional and inspires complete trust.”
Louise Andrew
General Counsel, KCA Deutag
KCA Deutag is the world’s largest drilling contractor and employs over 8000 people in 22 countries.
CIPR PRide Awards
Outstanding small consultancy of the year 2011
Silver winner
“Bread has helped us find our voice on issues that are important to our clients. Moving way beyond column inches, Bread focuses on the strategic impact of the coverage on our business. They join the dots between our strategic ambitions and the public reputation of our business. Bread proactively deliver ideas and results and is far better value for money than traditional PR agencies.”
Chris Horne
Managing Partner, Campbell Dallas LLP
Campbell Dallas LLP is a Glasgow-headquartered chartered accountancy firm.
“Bread has helped us significantly improve our public relations. Their professionalism, flexibility and media contacts have been an asset for our marketing teams around the world. Bread has supported KCA Deutag to effectively manage the overall image of the company to positively impact external and internal stakeholders.”
Rodrigo Rendon
Head of Business Development, KCA Deutag
KCA Deutag is one of the world’s largest drilling contractors employing over 8000 people in 22 countries.
CIPR PRide Awards 2010
Corporate and Business Communications
Gold winner
"Bread is a breath of fresh air. They have taken time to understand our business and our needs - always creating new opportunities for us to present ourselves."
Ian Williams
Chairman and partner, Campbell Dallas LLP
Campbell Dallas LLP is a Glasgow-headquartered chartered accountancy firm.
Repositioned for success
Working closely with a graphics company, Bread supported the media repositioning and brand re-launch of Viking SeaTech in April 2012.
The launch media campaign made a big impression with local, national and trade press generating over 1.7 million opportunities to read about the company in UK and global media in just one month.
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CIPR PRide Awards 2009
Crisis Communications
Finalist
“I'm a big fan. Bread is the PR incarnation of the ‘can-do’ spirit for which Aberdeen business is justly famous and [they have] a great sense of what works.”
Colin Donald
Business Editor of the Herald and Sunday Herald
Unconventional wisdom
Bread generated £700,000 worth of global print and online coverage for unconventional gas exploration and development company Warrego Energy over a twelve month period.
We secured coverage in UK publications such as The Sunday Times and Petroleum Economist and in international trade publications such as Drilling Contractor, Oilfield Technology and Oil and Gas Australia.
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CIPR Award 2008
The President's Grand Prix
Finalist
“I trust Bread’s judgement and ideas.”
Kay Cheese
Marketing Manager, Abermed Limited
Abermed provides occupational health services across the UK and is a wholly owned subsidiary of International SOS. Abermed has offices in Aberdeen, Dundee, Edinburgh, Glasgow, Great Yarmouth, Inverness, London, Norwich and Teesside.
CIPR Excellence Awards 2008
International PR
Finalist
The judges said: “This was an extremely well planned and well executed campaign [that] changed perceptions."
"I have always found Louise to be highly professional. She always responds quickly in getting either the information or the access to a senior executive that I want."
Peter Jones
Scotland correspondent of The Economist
Scotland business correspondent for The Times
CIPR Excellence Award 2007
Corporate Communications category
Finalist
The judges said:
“This is a real example of creative PR positively affecting business performance and it is all the more laudable that the work was conducted on a budget of less than £5,000”
"Louise and her team present a refreshingly enthusiastic and intelligent approach to PR. They have managed to generate good coverage for our development in relevant media sectors and work hard on our behalf. We wouldn't hesitate to recommend their services."
Karen Davidson
Sales supervisor, CHAP Homes
The CHAP Group is one of Scotland’s leading privately owned construction groups.
"We are delighted that Bread is our partner ensuring we communicate confidently to engage our customers and investors. Bread is effectively our in-house PR department advising, planning and making sure our communications strategy syncs with our corporate strategy."
Dennis Donald
Managing Director, Warrego Energy
Warrego Energy is a private development and production company established to invest in and exploit a global portfolio of onshore unconventional gas assets through the application of innovative drilling and production techniques and technologies.
Dinner with the Duchess
Bread has proven experience of delivering strategic community engagement programmes.
We supported a corporate social responsibility programme for a food service company which culminated in a group of school children, from one of Scotland’s most deprived areas, cooking for royalty at Clarence House.
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CIPR PRide Award 2007
Low budget category
Gold winner
